About Taarabai
I was born and raised in the gloriously beautiful city of Madurai, one of the oldest and most historically rich cities of Tamilnadu. Madurai fed the child in me with deep fascination for architecture, and patterns; rooted deeply in the intricate carvings and sculptures that adorn the temples and homes there. The imagination that these streets sparked in me have come full circle today, as I continue to draw inspiration from my roots.
I have travelled far across India, soaking in such similar cultural experiences. My world opened up to diverse styles that are embedded in our nature and our traditions, and it was that, which I wanted to integrate into my designer Brand. One summer morning in the crisp Himalayan air, lost in rumination on the banks of the steadily gushing river Ganga, I decided to make my dream a reality by reviving vintage practices to create an artful lifestyle brand that would celebrate our diverse traditions. That’s how Taarabai was born.
Taarabai is about simple and sustainable minimalism with a vintage Indian touch. Taarabai aims at being a niche wardrobe that makes choosing each days’ clothing an easy, yet pleasurable morning ritual for everyone. Wearing Taarabai feels like wearing a piece of our heartland on our sleeve.
Lots of Love,
Swagatha S. Krishnan
